Non-scripted · 30 min · for VPM
A fast-paced, pop-culture clip show about the iconic places, weird legends, and unforgettable stories that make Virginia, Virginia.
Watch
A quick look at the pace, the cuts, and the tone — this is what a segment feels like.
The show
I Love Virginia takes the commonwealth's iconic places, weird local legends, unforgettable events, and deep history — and cuts them into quick-hit, first-person interviews. Fast, funny, and unmistakably local. Think of it as the state's greatest hits, told by the people who actually live them.
A pop culture clip show reminicent of early MTV / VH1.
// the pitch, in one line
Elements of style
No filler. All momentum.
Edited the way the internet talks.
Punchy, retro, on-brand.
The why behind the what.
Straight from the locals.
Conversations, not press junkets.
Okay — often funny.
We laugh with, never at.
Elements of every episode
Every episode is built from the same local building blocks — and stays inside VPM's coverage area.
Episode structure
The lineup
One episode's structure is locked. The rest show the depth of the pipeline.
// plenty more where these came from
A half-hour love letter to the commonwealth — fast, funny, and unmistakably local.